By matching objects, the player creates larger structures worth more points, which can then be matched into even larger structures as the game continues. The game ends when the player runs out of space to place objects. This is brought about faster by the bears, who amble around the maze until trapped, in which case they become a gravestone structure to be matched with other gravestones. A free-to-play version of the game exists on mobile devices and browsers, in which the player has a limited number of moves per day. Unlimited moves can be bought on mobile versions of the game for .99.
The developer is working to add significant updates as time goes on. The Google+ version of the game is still labeled as being in "beta."